Orange Creative Co. Get in touch

Customer comms strategy — online and offline

We plan the customer relationship. Klaviyo just delivers it.

Orange Creative Co plans how ecommerce brands talk to their customers — across email, SMS, WhatsApp, loyalty and in-store — then handles delivery through whichever platform fits. No account team between you and the work, and no starting the conversation with "what can the software do".

Get in touch How we work
Your customer Email WhatsApp Loyalty & rewards In-store SMS

Delivery runs through Klaviyo where it fits — but the plan comes first.

What you won't get

No account managersWhoever quotes the work does the work.
No website buildsWe're not designers. We won't pitch you one.
No paid adsRetention is the whole job, not an upsell.
No SEO decksIf it doesn't touch revenue, it's not on the invoice.

Most brands we work with see well over 10x their platform costs back in revenue — some a lot more. The return comes from the strategy, not the software.

What we actually do

The strategy comes first — how you talk to customers, on which channel, and why. Klaviyo (or whatever's already in place) is just how it gets delivered.

01

Comms strategy

Journey mapping across every channel a customer might meet you on — before any platform gets touched.

02

Loyalty & rewards programmes

Strategy and full implementation: points structures, tiering, and the operational build behind them.

03

WhatsApp & community

A direct, owned channel for brands where a broadcast list isn't personal enough.

04

Execution, audits & delivery

Klaviyo built and audited properly — flows, campaigns, content briefs and reporting.

How an engagement runs

Same four steps whether it's a one-off audit or an ongoing account.

1

Audit

We look at what's already happening across email, SMS, loyalty and WhatsApp, and tell you what's actually working.

2

Strategy

A cross-channel plan ranked by impact — not by which platform is easiest to build in.

3

Build

Programmes, flows and content get built — loyalty mechanics, WhatsApp broadcasts, Klaviyo flows, whatever the plan calls for.

4

Optimise

Ongoing testing and reporting so the whole comms picture keeps improving, not just the inbox.

Brands we've worked inside

A mix of current and past engagements
Bondi Records MiGoals Vaikobi Koh Hey Zomi JS Industries Move Active Rumble Coffee Good Harvest Homebodii StrangeLove Inova Purifiers Happy Way The Collagen Co Drool Tigerlily
MW

Run by Mike Wargent

Orange Creative Co is a Sydney-based comms strategy practice, currently running customer communications for multiple ecommerce brands — across email, SMS, loyalty and WhatsApp. Planning how brands talk to their customers since before Klaviyo was the obvious choice — still ruthlessly client first.

mike@orangecreativeco.com

Want a second pair of eyes on how you talk to customers?

Email Mike directly